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	<title>Arsenoaiei &#38; Matasel &#187; Strategic Planning</title>
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	<link>http://www.arsenoaieimatasel.ro</link>
	<description>Razvan Matasel si Emilian Arsenoaiei</description>
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		<item>
		<title>New vs. Old Media &#8211; Curs de la Scoala IAA&#8230; pe scurt</title>
		<link>http://www.arsenoaieimatasel.ro/training-si-workshopuri/new-vs-old-media-curs-de-la-scoala-iaa-pe-scurt/</link>
		<comments>http://www.arsenoaieimatasel.ro/training-si-workshopuri/new-vs-old-media-curs-de-la-scoala-iaa-pe-scurt/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 20:48:29 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Internet Strategy & Stuff]]></category>
		<category><![CDATA[Profesorul de planning]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Training, workshopuri si prezentari]]></category>

		<guid isPermaLink="false">http://www.arsenoaieimatasel.ro/?p=1391</guid>
		<description><![CDATA[De obicei vorbesc despre planificare strategica in comunicare. Asta profesez si asta predau la facultate la FJSC sau la masterul de publicitate de la SNSPA. Intrucat businessul ne-a dus foarte mult in zona new media, de anul acesta am inceput sa tin un nou curs: New vs. Old Media. Am vorbit cu multi oameni de [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SMARK- Marketing Research 2011</title>
		<link>http://www.arsenoaieimatasel.ro/training-si-workshopuri/smark-marketing-research-2011/</link>
		<comments>http://www.arsenoaieimatasel.ro/training-si-workshopuri/smark-marketing-research-2011/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 14:01:43 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Cercetare de Piata]]></category>
		<category><![CDATA[GROLSCH - PROUD SPONSOR OF THE EXPERIMENTALISTS SINCE 1615]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Training, workshopuri si prezentari]]></category>
		<category><![CDATA[co-creation]]></category>
		<category><![CDATA[doing vs. telling]]></category>
		<category><![CDATA[Insight]]></category>
		<category><![CDATA[Marketing Research 2011]]></category>
		<category><![CDATA[propagation planning]]></category>
		<category><![CDATA[SMARK]]></category>

		<guid isPermaLink="false">http://www.arsenoaieimatasel.ro/?p=1375</guid>
		<description><![CDATA[Hire your target group
View more presentations from Matasel.

Am terminat conferintele&#8230; cel putin pentru o perioada&#8230;
Azi am vorbit la Marketing Research, o initiativa frumoasa a celor de la SMARK. M-am bucurat sa vad ca piata de cercetare a crescut si ca au aparut si altfel de abordari (mi-am adus aminte cu nostalgie cand prezentam noi ca [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing 360 &#8211; 2011</title>
		<link>http://www.arsenoaieimatasel.ro/training-si-workshopuri/marketing-360-2010/</link>
		<comments>http://www.arsenoaieimatasel.ro/training-si-workshopuri/marketing-360-2010/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 17:54:24 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[GROLSCH - PROUD SPONSOR OF THE EXPERIMENTALISTS SINCE 1615]]></category>
		<category><![CDATA[Internet Strategy & Stuff]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Training, workshopuri si prezentari]]></category>
		<category><![CDATA[co-creation]]></category>
		<category><![CDATA[doing vs. telling]]></category>
		<category><![CDATA[Grolsch]]></category>
		<category><![CDATA[Marketing 360]]></category>
		<category><![CDATA[propagation planning]]></category>

		<guid isPermaLink="false">http://www.arsenoaieimatasel.ro/?p=1370</guid>
		<description><![CDATA[ Marketing 360 &#8211; 2011 
 View more presentations from Matasel 

Azi am incercat sa prezint la Marketing 360 un nou model de comunicare bazat pe &#8220;coregrafia comunitatilor relevante&#8221;, model care cred eu ca va inlocui din ce in ce mai mult clasica abordare de marca politician, care doar spune/promite lucruri.
]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Marketing Research 2011</title>
		<link>http://www.arsenoaieimatasel.ro/noi-prin-presa/marketing-research-2011/</link>
		<comments>http://www.arsenoaieimatasel.ro/noi-prin-presa/marketing-research-2011/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 14:56:34 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Cercetare de Piata]]></category>
		<category><![CDATA[Noi prin presa]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Training, workshopuri si prezentari]]></category>
		<category><![CDATA[Marketing Research 2011]]></category>

		<guid isPermaLink="false">http://www.arsenoaieimatasel.ro/?p=1365</guid>
		<description><![CDATA[Va astept pe 23 iunie la Marketing Research 2011.
Mai jos 3 dintre ideile pe care le voi dezvolta:
DEZVOLTAREA DE RUTE STRATEGICE INAINTE DE A INTRA IN RESEARCH
Chiar daca multi din industria asta uita, lucram intr-un business de IDEI… de marketing, de comunicare, creative, executionale. Iar cei care ne inspira si pentru care dezvoltam idei sunt [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Abordarea Strategiei Online in campaniile integrate</title>
		<link>http://www.arsenoaieimatasel.ro/noi-prin-presa/abordarea-strategiei-online-in-campaniile-integrate/</link>
		<comments>http://www.arsenoaieimatasel.ro/noi-prin-presa/abordarea-strategiei-online-in-campaniile-integrate/#comments</comments>
		<pubDate>Fri, 14 Jan 2011 15:58:55 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Antreprenoriat]]></category>
		<category><![CDATA[Internet Strategy & Stuff]]></category>
		<category><![CDATA[Noi prin presa]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Radio Lynx]]></category>
		<category><![CDATA[strategie de comunicare]]></category>

		<guid isPermaLink="false">http://www.arsenoaieimatasel.ro/?p=1351</guid>
		<description><![CDATA[Am raspuns la invitatia lui Ciprian Gavriliu si nu mi-a parut rau :)
Am vorbit 45 de minute la radio Lynx despre comunicare&#8230; Mi-am adus aminte lucruri si am facut niste proiectii despre unde cred eu ca se va duce industria asta&#8230;
Daca aveti timp si rabdare gasiti AICI materialul filmat&#8230;
]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Parerea mea despre reclamele la berile &#8220;ieftine&#8221;</title>
		<link>http://www.arsenoaieimatasel.ro/noi-prin-presa/parerea-mea-despre-reclamele-la-berile-ieftine/</link>
		<comments>http://www.arsenoaieimatasel.ro/noi-prin-presa/parerea-mea-despre-reclamele-la-berile-ieftine/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 19:04:22 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Noi prin presa]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Adevarul]]></category>
		<category><![CDATA[Marketing 360]]></category>
		<category><![CDATA[Reclame la bere]]></category>

		<guid isPermaLink="false">http://www.arsenoaieimatasel.ro/?p=1211</guid>
		<description><![CDATA[In cadrul conferintei Marketing 360 vorbeam despre deteriorarea calitatii produsului publicitar si faceam niste aluzii la reclamele la campaniile la bere din Romania.
Am dezvoltat mai mult subiectul reclamelor la beri &#8220;ieftine&#8221; intr-un interviu pentru Adevarul.
1. Care este specificul comunicării la mărcile de bere din segmentul economic? 
Cand exista un specific intr-o categorie deja avem o [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Despre brieful de client</title>
		<link>http://www.arsenoaieimatasel.ro/account-planning-knowledge/despre-brieful-de-client/</link>
		<comments>http://www.arsenoaieimatasel.ro/account-planning-knowledge/despre-brieful-de-client/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 14:16:55 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Brief]]></category>

		<guid isPermaLink="false">http://www.arsenoaieimatasel.ro/?p=1146</guid>
		<description><![CDATA[In ultima perioada m-a preocupat acest document. Am scris chiar si un ghid pentru UAPR. . Acum am raspuns la o serie de intrebari pentru Mediafax. Aveti mai jos articolul:
&#8220;Răzvan Mătăşel, Managing Partner Arsenoaiei &#038; Mătăşel, şi Mădălina Oanţă, Client Service Director Propaganda, au răspuns pentru MEDIAFAX unor întrebări legate de modul în care agenţiile [...]]]></description>
		<wfw:commentRss>http://www.arsenoaieimatasel.ro/account-planning-knowledge/despre-brieful-de-client/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Ganduri dupa Effie 2009</title>
		<link>http://www.arsenoaieimatasel.ro/noi-prin-presa/ganduri-dupa-effie-2009/</link>
		<comments>http://www.arsenoaieimatasel.ro/noi-prin-presa/ganduri-dupa-effie-2009/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 17:25:16 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Noi prin presa]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Efiie 2009]]></category>

		<guid isPermaLink="false">http://arsenoaieimatasel.ro/?p=560</guid>
		<description><![CDATA[Mai jos aveti raspunsurile mele la niste intrebari adresate de Iulia Teliban de la Mediafax&#8230; intrebari legate de Effie 2009&#8230;
1. Ce parere aveti despre nivelul lucrarilor inscrise in competitia Effie din acest an?
Asa cum am zis si in comunicatele dinaintea competitiei, anul 2008 nu a fost un an al constructiei de brand ci un act [...]]]></description>
		<wfw:commentRss>http://www.arsenoaieimatasel.ro/noi-prin-presa/ganduri-dupa-effie-2009/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Eu si Effie</title>
		<link>http://www.arsenoaieimatasel.ro/noi-prin-presa/eu-si-effie/</link>
		<comments>http://www.arsenoaieimatasel.ro/noi-prin-presa/eu-si-effie/#comments</comments>
		<pubDate>Tue, 05 May 2009 20:02:11 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Noi prin presa]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Effie 2009]]></category>

		<guid isPermaLink="false">http://arsenoaieimatasel.ro/?p=555</guid>
		<description><![CDATA[Relatia mea cu EFFIE este una speciala&#8230; am incercat sa o descriu in cateva cuvinte ptr IQADS&#8230;
]]></description>
		<wfw:commentRss>http://www.arsenoaieimatasel.ro/noi-prin-presa/eu-si-effie/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tutoriat la Olimpiade</title>
		<link>http://www.arsenoaieimatasel.ro/training-si-workshopuri/tutoriat-la-olimpiade/</link>
		<comments>http://www.arsenoaieimatasel.ro/training-si-workshopuri/tutoriat-la-olimpiade/#comments</comments>
		<pubDate>Fri, 01 May 2009 05:31:02 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Profesorul de planning]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Training, workshopuri si prezentari]]></category>
		<category><![CDATA[Olimpiadele Comunicarii]]></category>

		<guid isPermaLink="false">http://arsenoaieimatasel.ro/?p=550</guid>
		<description><![CDATA[Saptamana asta am avut primul tutoriat la Olimpiadele Comunicarii. Intrucat nu le-am dat un material scris am decis sa pun cateva vorbe pe blog.
A. Strategia de comunicare pe scurt= Definirea problemei de comunicare si a obiectivului principal+ Definirea unui grup tinta cat mai omogen (pshihograficul bate socio-demograficul)+ Definirea UNEI Idei Strategice
B. Ganditi Media Neutral&#8230; am mai [...]]]></description>
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		<slash:comments>0</slash:comments>
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