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	<title>Arsenoaiei &#38; Matasel &#187; Carti</title>
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	<description>Razvan Matasel si Emilian Arsenoaiei</description>
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		<title>Microtrends</title>
		<link>http://www.arsenoaieimatasel.ro/carti/microtrends/</link>
		<comments>http://www.arsenoaieimatasel.ro/carti/microtrends/#comments</comments>
		<pubDate>Sun, 23 Mar 2008 07:28:04 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Carti]]></category>
		<category><![CDATA[Strategic Planning]]></category>

		<guid isPermaLink="false">http://www.razvanmatasel.ro/?p=529</guid>
		<description><![CDATA[O carte supertare scrisa de &#8220;probably the most powerful man in Washington you&#8217;ve never heard of&#8221; asa cum il descrie Washington Post, un om cu &#8220;a keen mind, and a fascinating sense of what makes America and the world tick&#8221; (asa cum il descrie Bill Gates)
Microtrends sau The small forces behind tomorrow&#8217;s big changes este [...]]]></description>
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		<item>
		<title>Presentationzen &#8211; cartea</title>
		<link>http://www.arsenoaieimatasel.ro/diverse/presentationzen-cartea/</link>
		<comments>http://www.arsenoaieimatasel.ro/diverse/presentationzen-cartea/#comments</comments>
		<pubDate>Sat, 16 Feb 2008 13:16:17 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Carti]]></category>
		<category><![CDATA[Diverse]]></category>

		<guid isPermaLink="false">http://www.razvanmatasel.ro/?p=497</guid>
		<description><![CDATA[Lucrez la un nou training pe care vreau sa-l tin&#8230; despre prezentari in general si prezentari de strategie in particular&#8230;
Si mi-am cumparat o carte extrem de utila: Presentation Zen &#8211; Garr Reynolds&#8230;pentru cei care citesc blogul cu acelasi nume cred ca nu e nevoie sa scriu mai mult&#8230;
Cartea are o introducere de Guy Kawasaki scrisa [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Planneri&#8230;sa nu ne uitam legaturile cu radacinile noastre</title>
		<link>http://www.arsenoaieimatasel.ro/carti/plannerisa-nu-ne-uitam-legaturile-cu-radacinile-noastre/</link>
		<comments>http://www.arsenoaieimatasel.ro/carti/plannerisa-nu-ne-uitam-legaturile-cu-radacinile-noastre/#comments</comments>
		<pubDate>Sat, 12 Jan 2008 11:06:09 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Carti]]></category>
		<category><![CDATA[Strategic Planning]]></category>

		<guid isPermaLink="false">http://www.razvanmatasel.ro/?p=474</guid>
		<description><![CDATA[M-am gandit sa incep anul scrind despre bazele planningului&#8230;Si nimic nu mi s-a parut mai potrivit decat sa dezvolt cateva dintre ideile enuntate de Malcolm White, Planning Partner, Khrow in Who Do Think You Are? (articol aparut in culegerea The Timeless Works of Stephen King)&#8230;Acest articol este o introducere la un set de trei &#8220;clasice&#8221; [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Strategia Oceanului Albastru</title>
		<link>http://www.arsenoaieimatasel.ro/carti/strategia-oceanului-albastru/</link>
		<comments>http://www.arsenoaieimatasel.ro/carti/strategia-oceanului-albastru/#comments</comments>
		<pubDate>Tue, 27 Nov 2007 11:05:37 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Carti]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Strategic Planning]]></category>

		<guid isPermaLink="false">http://www.razvanmatasel.ro/?p=462</guid>
		<description><![CDATA[A aparut Blue Ocean Strategy la editura Curtea Veche asa ca m-am gandit sa scriu si eu o recenzie.
Mie mi-a placut doar prima jumatate a cartii, respectiv primele doua parti. In partea de implementare a strategiei tip &#8220;ocean albastru&#8221; am simtit ca autorii au scris doar ca sa umple niste pagini, ca sa nu mai [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>New Media</title>
		<link>http://www.arsenoaieimatasel.ro/carti/new-media/</link>
		<comments>http://www.arsenoaieimatasel.ro/carti/new-media/#comments</comments>
		<pubDate>Thu, 01 Nov 2007 16:24:23 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Carti]]></category>

		<guid isPermaLink="false">http://www.razvanmatasel.ro/?p=407</guid>
		<description><![CDATA[A aparut prima lucrare romaneasca (din cate stiu eu) despre New Media&#8230;am si eu un interviu pe undeva prin aceasta carte&#8230;un cuprins putetzi gasi AICI&#8230;Mai au interviuri si Adrian Nastase, Alex Mihaileanu, Andrei Rosca, Carmen Holotescu, Constantin Cocioaba, Corina Gonteanu, Cristi Dorombach, Cristian Manafu, Darius Groza, Dragos Novac, Gabriela Cretu, Iulian Comanescu, Mircea Geoana, Orlando [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Leap</title>
		<link>http://www.arsenoaieimatasel.ro/carti/314/</link>
		<comments>http://www.arsenoaieimatasel.ro/carti/314/#comments</comments>
		<pubDate>Mon, 03 Sep 2007 08:02:47 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Carti]]></category>

		<guid isPermaLink="false">http://www.razvanmatasel.ro/?p=314</guid>
		<description><![CDATA[In sfarsit am terminat si cartea asta&#8230; nu m-a dat pe spate (poate si pentru ca am citit-o mai tarziu decat ar fi trebuit)&#8230;
Este o carte despre asumarea de catre agentii, si in principal de catre departamentele de strategie a sarcinii de a genera CBI (Creative Business Ideas) pentru clienti.
Asa cum vorbeam si cu Boti [...]]]></description>
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		<slash:comments>7</slash:comments>
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		<item>
		<title>A aparut si in romana</title>
		<link>http://www.arsenoaieimatasel.ro/carti/a-aparut-si-in-romana/</link>
		<comments>http://www.arsenoaieimatasel.ro/carti/a-aparut-si-in-romana/#comments</comments>
		<pubDate>Sun, 19 Aug 2007 13:46:58 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Carti]]></category>

		<guid isPermaLink="false">http://www.razvanmatasel.ro/?p=293</guid>
		<description><![CDATA[Multi dintre voi ma intreaba de unde pot achizitiona carti intrucat de pe Amazom nu este chiar la indemana oricui sa cumpere&#8230;
Cu putina vreme in urma a fost tradusa o super carte de Paco Underhill &#8211; The Call of the Mall
Editura este Brandbuilders si aici aveti un link
]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>X-(Ad)Men</title>
		<link>http://www.arsenoaieimatasel.ro/carti/x-admen/</link>
		<comments>http://www.arsenoaieimatasel.ro/carti/x-admen/#comments</comments>
		<pubDate>Sun, 08 Apr 2007 20:00:39 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Carti]]></category>
		<category><![CDATA[Strategic Planning]]></category>

		<guid isPermaLink="false">http://www.razvanmatasel.ro/?p=146</guid>
		<description><![CDATA[Una dintre temele care m-au preocupat in ultimele luni a fost evadarea din lumea &#8220;normalitatii&#8221; in advertsing. Si prin normalitate inteleg conventionalul industriei in care traim, conventional care de cele mai multe ori se traduce in spotul TV ca solutie la orice problema de comunicare.
Si sunt tare fericit ca eforturile depuse de Leo in aceasta [...]]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>The Tipping Point</title>
		<link>http://www.arsenoaieimatasel.ro/carti/the-tipping-point/</link>
		<comments>http://www.arsenoaieimatasel.ro/carti/the-tipping-point/#comments</comments>
		<pubDate>Sun, 18 Mar 2007 08:05:01 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Carti]]></category>

		<guid isPermaLink="false">http://www.razvanmatasel.ro/?p=71</guid>
		<description><![CDATA[Imi place cu avionul pentru ca imi da timp pentru citit. Telefonul nu ma suna si astfel sunt 100% dedicat lecturii.
Va recomand cartea Tipping Point scrisa de Malcolm Gladwell care a aparut si in romana la editura Andreco Educational.
Punctul critic este acel moment magic in care o idee, un trend, un anumit tip de comportament [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>A must to read</title>
		<link>http://www.arsenoaieimatasel.ro/carti/a-must-to-read/</link>
		<comments>http://www.arsenoaieimatasel.ro/carti/a-must-to-read/#comments</comments>
		<pubDate>Thu, 01 Mar 2007 10:43:42 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Carti]]></category>

		<guid isPermaLink="false">http://www.razvanmatasel.ro/?p=33</guid>
		<description><![CDATA[Zilele astea am rasfoit din nou cartea lui John Grant &#8211; The New Marketing Manifesto.
Si mi-am adus aminte ca am scris mai demult despre ea.
Si nu uitati de blogul lui John Grant.
]]></description>
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