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	<title>Arsenoaiei &#38; Matasel &#187; Training, workshopuri si prezentari</title>
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	<link>http://www.arsenoaieimatasel.ro</link>
	<description>Razvan Matasel si Emilian Arsenoaiei</description>
	<lastBuildDate>Fri, 03 Feb 2012 20:48:29 +0000</lastBuildDate>
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		<item>
		<title>New vs. Old Media &#8211; Curs de la Scoala IAA&#8230; pe scurt</title>
		<link>http://www.arsenoaieimatasel.ro/training-si-workshopuri/new-vs-old-media-curs-de-la-scoala-iaa-pe-scurt/</link>
		<comments>http://www.arsenoaieimatasel.ro/training-si-workshopuri/new-vs-old-media-curs-de-la-scoala-iaa-pe-scurt/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 20:48:29 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Internet Strategy & Stuff]]></category>
		<category><![CDATA[Profesorul de planning]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Training, workshopuri si prezentari]]></category>

		<guid isPermaLink="false">http://www.arsenoaieimatasel.ro/?p=1391</guid>
		<description><![CDATA[De obicei vorbesc despre planificare strategica in comunicare. Asta profesez si asta predau la facultate la FJSC sau la masterul de publicitate de la SNSPA. Intrucat businessul ne-a dus foarte mult in zona new media, de anul acesta am inceput sa tin un nou curs: New vs. Old Media. Am vorbit cu multi oameni de [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SMARK- Marketing Research 2011</title>
		<link>http://www.arsenoaieimatasel.ro/training-si-workshopuri/smark-marketing-research-2011/</link>
		<comments>http://www.arsenoaieimatasel.ro/training-si-workshopuri/smark-marketing-research-2011/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 14:01:43 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Cercetare de Piata]]></category>
		<category><![CDATA[GROLSCH - PROUD SPONSOR OF THE EXPERIMENTALISTS SINCE 1615]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Training, workshopuri si prezentari]]></category>
		<category><![CDATA[co-creation]]></category>
		<category><![CDATA[doing vs. telling]]></category>
		<category><![CDATA[Insight]]></category>
		<category><![CDATA[Marketing Research 2011]]></category>
		<category><![CDATA[propagation planning]]></category>
		<category><![CDATA[SMARK]]></category>

		<guid isPermaLink="false">http://www.arsenoaieimatasel.ro/?p=1375</guid>
		<description><![CDATA[Hire your target group
View more presentations from Matasel.

Am terminat conferintele&#8230; cel putin pentru o perioada&#8230;
Azi am vorbit la Marketing Research, o initiativa frumoasa a celor de la SMARK. M-am bucurat sa vad ca piata de cercetare a crescut si ca au aparut si altfel de abordari (mi-am adus aminte cu nostalgie cand prezentam noi ca [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing 360 &#8211; 2011</title>
		<link>http://www.arsenoaieimatasel.ro/training-si-workshopuri/marketing-360-2010/</link>
		<comments>http://www.arsenoaieimatasel.ro/training-si-workshopuri/marketing-360-2010/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 17:54:24 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[GROLSCH - PROUD SPONSOR OF THE EXPERIMENTALISTS SINCE 1615]]></category>
		<category><![CDATA[Internet Strategy & Stuff]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Training, workshopuri si prezentari]]></category>
		<category><![CDATA[co-creation]]></category>
		<category><![CDATA[doing vs. telling]]></category>
		<category><![CDATA[Grolsch]]></category>
		<category><![CDATA[Marketing 360]]></category>
		<category><![CDATA[propagation planning]]></category>

		<guid isPermaLink="false">http://www.arsenoaieimatasel.ro/?p=1370</guid>
		<description><![CDATA[ Marketing 360 &#8211; 2011 
 View more presentations from Matasel 

Azi am incercat sa prezint la Marketing 360 un nou model de comunicare bazat pe &#8220;coregrafia comunitatilor relevante&#8221;, model care cred eu ca va inlocui din ce in ce mai mult clasica abordare de marca politician, care doar spune/promite lucruri.
]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Marketing Research 2011</title>
		<link>http://www.arsenoaieimatasel.ro/noi-prin-presa/marketing-research-2011/</link>
		<comments>http://www.arsenoaieimatasel.ro/noi-prin-presa/marketing-research-2011/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 14:56:34 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Cercetare de Piata]]></category>
		<category><![CDATA[Noi prin presa]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Training, workshopuri si prezentari]]></category>
		<category><![CDATA[Marketing Research 2011]]></category>

		<guid isPermaLink="false">http://www.arsenoaieimatasel.ro/?p=1365</guid>
		<description><![CDATA[Va astept pe 23 iunie la Marketing Research 2011.
Mai jos 3 dintre ideile pe care le voi dezvolta:
DEZVOLTAREA DE RUTE STRATEGICE INAINTE DE A INTRA IN RESEARCH
Chiar daca multi din industria asta uita, lucram intr-un business de IDEI… de marketing, de comunicare, creative, executionale. Iar cei care ne inspira si pentru care dezvoltam idei sunt [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to win an Effie &#8211; 2011</title>
		<link>http://www.arsenoaieimatasel.ro/training-si-workshopuri/how-to-win-an-effie-2011/</link>
		<comments>http://www.arsenoaieimatasel.ro/training-si-workshopuri/how-to-win-an-effie-2011/#comments</comments>
		<pubDate>Fri, 06 May 2011 14:50:47 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Festivaluri de strategie si de creatie]]></category>
		<category><![CDATA[Training, workshopuri si prezentari]]></category>
		<category><![CDATA[Effie]]></category>

		<guid isPermaLink="false">http://www.arsenoaieimatasel.ro/?p=1359</guid>
		<description><![CDATA[Am participat la acest seminar in fiecare an, cu o pauza de un an (2010). 
Cred ca in 2010 organizatorii s-au gandit ca voi atrage un nou scandal, ca cel din 2009. Nu mi-au placut niciodata prezentarile &#8220;politice&#8221; si intotdeauna am ales sa ajut oamenii care au venit sa ma asculte. 
Cateva sfaturi de azi:
1. [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Strategie si online la trainingul SMARK</title>
		<link>http://www.arsenoaieimatasel.ro/training-si-workshopuri/strategie-si-online-la-trainingul-smark/</link>
		<comments>http://www.arsenoaieimatasel.ro/training-si-workshopuri/strategie-si-online-la-trainingul-smark/#comments</comments>
		<pubDate>Tue, 07 Dec 2010 21:05:16 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Internet Strategy & Stuff]]></category>
		<category><![CDATA[Training, workshopuri si prezentari]]></category>
		<category><![CDATA[SMARK]]></category>
		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://www.arsenoaieimatasel.ro/?p=1324</guid>
		<description><![CDATA[Nu am mai scris de mult pe blog si recunosc ca inainte sa dezvolt acest post am sters si am tot revenit&#8230;
Ieri si astazi am avut placerea si provocarea de a vorbi despre strategie in comunicare unor oameni de online (din agentii, de la clienti si de la publisheri). Un grup destul de eterogen dar [...]]]></description>
		<wfw:commentRss>http://www.arsenoaieimatasel.ro/training-si-workshopuri/strategie-si-online-la-trainingul-smark/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Calitatea produsului scade in criza</title>
		<link>http://www.arsenoaieimatasel.ro/training-si-workshopuri/calitatea-produsului-scade-in-criza/</link>
		<comments>http://www.arsenoaieimatasel.ro/training-si-workshopuri/calitatea-produsului-scade-in-criza/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 19:59:52 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Antreprenoriat]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Training, workshopuri si prezentari]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing 360]]></category>

		<guid isPermaLink="false">http://www.arsenoaieimatasel.ro/?p=1206</guid>
		<description><![CDATA[Desi la inceputul anului toti declaram ca vom deveni mai strategici, mai creativi, mai destepti si mai neconventionali realitatea arata o inrautatire a produsului in 2009&#8230; incet dar sigur ne pierdem ratiunea de a exista: de a oferi excelenta strategica si creativa&#8230;
Problema&#8230; OAMENII&#8230; si cred ca am demonstrat destul de explicit in prezentarea de la [...]]]></description>
		<wfw:commentRss>http://www.arsenoaieimatasel.ro/training-si-workshopuri/calitatea-produsului-scade-in-criza/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Din nou pe scena la OC</title>
		<link>http://www.arsenoaieimatasel.ro/training-si-workshopuri/din-nou-pe-scena-la-oc/</link>
		<comments>http://www.arsenoaieimatasel.ro/training-si-workshopuri/din-nou-pe-scena-la-oc/#comments</comments>
		<pubDate>Fri, 22 May 2009 19:16:46 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Diverse]]></category>
		<category><![CDATA[Training, workshopuri si prezentari]]></category>
		<category><![CDATA[Olimpiadele Comunicarii]]></category>

		<guid isPermaLink="false">http://arsenoaieimatasel.ro/?p=557</guid>
		<description><![CDATA[Acum m-am intors de la Olimpiadele Comunicarii. Impreuna cu Marius Negrea (Sam) am facut introducerea pentru premierea la Proba de Advertising si am acordat medaliile.
Ultima data cand am acordat premiile, sau mai bine zis nu le-am acordat&#8230; am urcat impreuna cu Adrian Botan si am fost unul dintre cei mai injurati oameni din industrie&#8230;
Nici acum [...]]]></description>
		<wfw:commentRss>http://www.arsenoaieimatasel.ro/training-si-workshopuri/din-nou-pe-scena-la-oc/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Tutoriat la Olimpiade</title>
		<link>http://www.arsenoaieimatasel.ro/training-si-workshopuri/tutoriat-la-olimpiade/</link>
		<comments>http://www.arsenoaieimatasel.ro/training-si-workshopuri/tutoriat-la-olimpiade/#comments</comments>
		<pubDate>Fri, 01 May 2009 05:31:02 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Profesorul de planning]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Training, workshopuri si prezentari]]></category>
		<category><![CDATA[Olimpiadele Comunicarii]]></category>

		<guid isPermaLink="false">http://arsenoaieimatasel.ro/?p=550</guid>
		<description><![CDATA[Saptamana asta am avut primul tutoriat la Olimpiadele Comunicarii. Intrucat nu le-am dat un material scris am decis sa pun cateva vorbe pe blog.
A. Strategia de comunicare pe scurt= Definirea problemei de comunicare si a obiectivului principal+ Definirea unui grup tinta cat mai omogen (pshihograficul bate socio-demograficul)+ Definirea UNEI Idei Strategice
B. Ganditi Media Neutral&#8230; am mai [...]]]></description>
		<wfw:commentRss>http://www.arsenoaieimatasel.ro/training-si-workshopuri/tutoriat-la-olimpiade/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Preselectii la Olimpiade</title>
		<link>http://www.arsenoaieimatasel.ro/training-si-workshopuri/preselectii-la-olimpiade/</link>
		<comments>http://www.arsenoaieimatasel.ro/training-si-workshopuri/preselectii-la-olimpiade/#comments</comments>
		<pubDate>Sat, 25 Apr 2009 07:46:35 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Profesorul de planning]]></category>
		<category><![CDATA[Training, workshopuri si prezentari]]></category>
		<category><![CDATA[Olimpiadele Comunicarii]]></category>

		<guid isPermaLink="false">http://arsenoaieimatasel.ro/?p=545</guid>
		<description><![CDATA[Desi avem o perioada extrem de aglomerata, cu evenimente, filmari si tot felul de proiecte, ieri am fost la preselectii la Olimpiadele Comunicarii.
Am fost in juriu cu Adrian Preda (de la Tempo) si cu Jorg Riomi (Saatchi), si am jurizat 17 echipe.
Tema a fost una extrem de complicata: promovarea produselor fabricate in Romania&#8230; Foarte multi [...]]]></description>
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		<slash:comments>0</slash:comments>
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