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	<title>Arsenoaiei &#38; Matasel &#187; Marketing 360</title>
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		<title>Marketing 360 &#8211; 2011</title>
		<link>http://www.arsenoaieimatasel.ro/training-si-workshopuri/marketing-360-2010/</link>
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		<pubDate>Tue, 21 Jun 2011 17:54:24 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[GROLSCH - PROUD SPONSOR OF THE EXPERIMENTALISTS SINCE 1615]]></category>
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		<category><![CDATA[co-creation]]></category>
		<category><![CDATA[doing vs. telling]]></category>
		<category><![CDATA[Grolsch]]></category>
		<category><![CDATA[Marketing 360]]></category>
		<category><![CDATA[propagation planning]]></category>

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		<description><![CDATA[ Marketing 360 &#8211; 2011 
 View more presentations from Matasel 

Azi am incercat sa prezint la Marketing 360 un nou model de comunicare bazat pe &#8220;coregrafia comunitatilor relevante&#8221;, model care cred eu ca va inlocui din ce in ce mai mult clasica abordare de marca politician, care doar spune/promite lucruri.
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		<item>
		<title>Parerea mea despre reclamele la berile &#8220;ieftine&#8221;</title>
		<link>http://www.arsenoaieimatasel.ro/noi-prin-presa/parerea-mea-despre-reclamele-la-berile-ieftine/</link>
		<comments>http://www.arsenoaieimatasel.ro/noi-prin-presa/parerea-mea-despre-reclamele-la-berile-ieftine/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 19:04:22 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Noi prin presa]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Adevarul]]></category>
		<category><![CDATA[Marketing 360]]></category>
		<category><![CDATA[Reclame la bere]]></category>

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		<description><![CDATA[In cadrul conferintei Marketing 360 vorbeam despre deteriorarea calitatii produsului publicitar si faceam niste aluzii la reclamele la campaniile la bere din Romania.
Am dezvoltat mai mult subiectul reclamelor la beri &#8220;ieftine&#8221; intr-un interviu pentru Adevarul.
1. Care este specificul comunicării la mărcile de bere din segmentul economic? 
Cand exista un specific intr-o categorie deja avem o [...]]]></description>
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		<item>
		<title>Calitatea produsului scade in criza</title>
		<link>http://www.arsenoaieimatasel.ro/training-si-workshopuri/calitatea-produsului-scade-in-criza/</link>
		<comments>http://www.arsenoaieimatasel.ro/training-si-workshopuri/calitatea-produsului-scade-in-criza/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 19:59:52 +0000</pubDate>
		<dc:creator>matasel</dc:creator>
				<category><![CDATA[Antreprenoriat]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Training, workshopuri si prezentari]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Marketing 360]]></category>

		<guid isPermaLink="false">http://www.arsenoaieimatasel.ro/?p=1206</guid>
		<description><![CDATA[Desi la inceputul anului toti declaram ca vom deveni mai strategici, mai creativi, mai destepti si mai neconventionali realitatea arata o inrautatire a produsului in 2009&#8230; incet dar sigur ne pierdem ratiunea de a exista: de a oferi excelenta strategica si creativa&#8230;
Problema&#8230; OAMENII&#8230; si cred ca am demonstrat destul de explicit in prezentarea de la [...]]]></description>
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